If you ask any hotelier these days, “What is your focus now that demand for travel is returning?”, invariably, their answer will allude to improving pricing strategy and sales and enhancing revenue management capabilities. Why? Because the hospitality industry grapples with extremely high customer acquisition costs – one of the biggest challenges facing hotels of...Continue Reading

  In this podcast, LodgIQ’s Fabian Bartnick and Glenn Haussman, host of No Vacancy podcast, discuss the evolution of data analysis. Be sure to check out the first part of this discussion. The analysis of data is an evolution. Revenue managers must first understand the basics provided by descriptive and diagnostic analytics to fully understand and utilize...Continue Reading

  In this podcast, LodgIQ’s Fabian Bartnick sits down with Glenn Haussman, host of No Vacancy podcast, to make the case for data driven revenue management. We ask one important question: Is revenue management via Excel spreadsheet alone still effective? We’ve spoken a lot about how buying behaviors and demand factors are evolving, but let’s speak...Continue Reading

Predictive and prescriptive analytics are the focus of Machine Learning 401. Here are Machine Learning 101, 201, and 301, in case you missed it. If you made it this far, congratulations. You’ve learned a lot, but here’s where it starts to get tricky. This is where predictive and prescriptive analytics come into focus, two areas in which modern revenue management...Continue Reading

Analytics is the focus of Machine Learning 301. Here are Machine Learning 101 and 201, in case you missed it. Analytics are a valuable tool to finding new ways to generate more hotel revenue. But to fully impact hotel profit with technology, different types of analytics must be leveraged. Not all analytics are created equal, especially when it comes to...Continue Reading

In Machine Learning 201 we explore the role of data patterns in modern revenue management strategies. Here’s Machine Learning 101, in case you missed it. Patterns rule the world, but understanding them, and using them to our advantage was previously complicated, if not outright impossible. But modern revenue management trends are proving that all is revealed...Continue Reading

One of the biggest buzzwords of the modern age is “machine learning.” It certainly sounds cool and futuristic, but what is it, and how is it relevant to the hotelier’s life? We’ll answer that in this educational blog we’ve playfully named Machine Learning 101. Simply put, machine learning is the ability for a computer to...Continue Reading

In our LodgIQ RM Corner series, our readers get an inside look into the minds of revenue managers and their thoughts on the industry from around the globe. Today we interview Kieran Spencer, Director of Sales, Marketing and Revenue for Punthill Apartment Hotels, a portfolio of 13 properties located in Australia. What are the major...Continue Reading