Latest Insights on Hotel Commercial Strategy

Mark Charlinski, President and CCO of LodgIQ, argues that the main barrier to hotel AI adoption is organizational trust, not technical capability. The article connects Hotel Data Conference discussions, a lodging technology survey and revenue team behavior to show how rushed training, complex interfaces and unexplained automation drive resistance and pricing overrides. LodgIQ’s approach embeds...Continue Reading

Mark Charlinski, President & CCO of LodgIQ, argues that the hotel industry is confusing AI adoption with AI strategy after observing undefined AI claims at the Hotel Data Conference. The article distinguishes predictive algorithms, generative tools and autonomous agents, and states that hotel commercial teams should begin with operational problems such as demand forecasting, checkout...Continue Reading

By Ryan MacLagan, Vice President of Business Development, LodgIQ Excel is often judged at the wrong level. If the question is whether a revenue team can still build reports, update rates, and share recommendations manually, the answer is usually yes. The sharper question is whether that delay changes portfolio economics. Owners and operators do not invest...Continue Reading

By Sam Johnson, Head of Operations, LodgIQ Reporting is often treated as proof of control: more views, more packs, more status updates. For a hotel owner or operator, the sharper question is not whether the numbers exist. It is how long it takes before a commercial decision exists and is executed. When revenue teams spend...Continue Reading

By Sam Johnson, Head of Operations, LodgIQ Summer pressure shows up on the floor first: more searches, more bookings, more rate movement, more operational strain. It is tempting to call this a demand problem. For hotel groups, the deeper risk is usually different: revenue slips away between the moment the market moves, the moment teams...Continue Reading

By Samuel Johnson, Head of Operations, LodgIQ If you have been following this series, you have already done the hard part. You know why manual processes are holding your commercial strategy back. You know what to look for in a system, and what to ignore. You may already have a shortlist of two or three...Continue Reading

Hospitality tech veteran joins LodgIQ to accelerate adoption of the first and only conversational AI purpose-built to help revenue management and commercial teams make smarter revenue decisions. SILICON VALLEY, CA — LodgIQ, with its Revenue Operations Platform built for the hospitality industry, today announced the appointment of Mark Charlinski as President & Chief Commercial Officer....Continue Reading

By Samuel Johnson, Head of Operations, LodgIQ For many independent hotels, revenue management happens in the gaps. Between the morning briefing and the first check-in, on a quiet afternoon, or at the end of a long day when someone finally has time to look at next month’s numbers. The person making those pricing decisions is...Continue Reading

By Hrishikesh Bapat, Head of Product, LodgIQ Most RMS evaluations start the same way. You decide you are ready to move beyond spreadsheets, contact two or three vendors, and sit through a series of polished demos. The dashboards look clean, the sales team is knowledgeable, and the integration story sounds seamless. By the end of...Continue Reading