Latest Insights on Hotel Commercial Strategy

Revenue Management Systems (RMS) have become essential tools for optimizing hotel pricing strategies and maximizing revenue. Yet, only 30% of hotels use one, in fact according to a Skift survey only 10% use advanced RMS tools. Why is adoption still so limited? Many RMS solutions are perceived as too complex, too technical, or requiring extensive...Continue Reading

Sunnyvale, CA, March 3rd, 2025 – LodgIQ, a leading provider of AI-driven revenue management solutions for the hospitality industry, has announced the appointment of Pascal Schubert as VP Business Development Europe. With extensive experience in hotel technology and business development, Schubert will play a key role in expanding LodgIQ’s presence and driving innovation in revenue...Continue Reading

Proven leader and seasoned entrepreneur set to drive strategic growth and innovation at LodgIQ Sunnyvale, CA, February 4th, 2025 LodgIQ, a leading provider of easy-to-use AI-enabled revenue management solutions for the hospitality industry, has announced the appointment of Vincent Ramelli as its new Chief Executive Officer. Known for his successful track record as a CEO...Continue Reading

By Noelani Schroy, VP of Commercial Strategy, LodgIQ. Break the Mold: Lessons from the Savannah Bananas Unpopular opinion: I don’t like baseball. At all. That said, I can’t wait to see the Savannah Bananas in action. If you haven’t heard of this minor league baseball team, they’re famous for breaking all the rules of traditional...Continue Reading

The popular central New Jersey wedding and social event destination is making data-driven decisions, maximizing its revenue potential, and connecting with guests in more strategic ways MARKHAM, Ontario, Nov. 5, 2024 — Maestro, the hotel industry’s leading Web Browser-based cloud and on-premises All-In-One property-management system, teamed with preeminent commercial strategy platform LodgIQ to improve operations,...Continue Reading

In the world of commercial strategy there are topics that often remain taboo. Yet it’s precisely these subjects that can spark healthy debate and lead to better ways of doing business if approached thoughtfully. Here’s a closer look at seven subjects you’re not supposed to talk about in commercial strategy. 1. The Real Cost of...Continue Reading

In the hotel industry, there’s been a significant shift—a shift that’s redefining how hotels approach revenue, sales, and marketing. It’s a movement towards a unified commercial strategy, where these traditionally siloed departments come together under a single leader. This trend isn’t just about restructuring; it’s about rethinking how we approach the business of hospitality. Heidi...Continue Reading

Revenue management in hotels has come a long way from the days of spreadsheets and closed-door meetings where numbers were discussed in isolation. Today, revenue management plays a crucial role in every aspect of a hotel’s commercial strategy. The modern hotel revenue manager works in commercial teams that encompass all areas of the organization –...Continue Reading

Imagine the year 2020: Hotels worldwide were poised to fully embrace the concept of a unified commercial strategy. The idea was simple—break down the silos between Sales, Revenue Management, and Marketing to create a seamless, data-driven approach to driving top-line revenue. It was an exciting vision, and many believed the industry was on the cusp...Continue Reading