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How Technology is Transforming the Future of Revenue Management for Hotels

If you ask any hotelier these days, “What is your focus now that demand for travel is returning?”, invariably, their answer will allude to improving pricing strategy and sales and enhancing revenue management capabilities.

Why?

Because the hospitality industry grapples with extremely high customer acquisition costs – one of the biggest challenges facing hotels of all types is to preserve margins. Not to mention, a typical hotel makes roughly five million pricing decisions every year.

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