Deciphering the perfect revenue optimization formula is an ever more challenging feat. Shifting reservation channels and morphing consumer booking patterns continually conspire to make the right revenue mix a moving target. Additionally, customers no longer have static needs. They have different priorities per trip – meaning during each excursion, they’re more apt to be seduced...Continue Reading

Big data can be a powerful resource for driving effective rate strategy. By harnessing the predictive capabilities of big data analysis we can power smarter revenue decisions for hotel owners. You may be thinking that big data is overkill for your hotel, perhaps too complicated or pricey to even consider. If there is variation in a customer’s...Continue Reading