There’s one constant every business person understands; the law of supply and demand. In the hotel business, it’s the fundamental underpinning of how rooms are priced on any given night. But there is a catch, what the typical hotelier sees as demand is not an accurate bellwether of actual demand. It’s what we perceive demand...Continue Reading

  Finding relevance in big data is a concern on the minds of many hoteliers. What should you act on? How do you, as a hotelier, determine what data has the biggest impact on pricing? In this series, we discuss how evolving buying behavior impacts the amount of data points to be considered and how each data point...Continue Reading

Sometimes, the hotel industry gets caught up speaking a language only experts appear to understand. Ever try talking to a person who is not in the hotel industry using industry buzzwords? For example: “Our hotel is experiencing a boost that’s helping us drive ADR to new highs, which is having an incredible effect on RevPAR.” For...Continue Reading

Big data can be a powerful resource for driving effective rate strategy. By harnessing the predictive capabilities of big data analysis we can power smarter revenue decisions for hotel owners. You may be thinking that big data is overkill for your hotel, perhaps too complicated or pricey to even consider. If there is variation in a customer’s...Continue Reading