Latest Insights on Hotel Commercial Strategy

By Noelani Schroy, VP of Commercial Strategy, LodgIQ. Break the Mold: Lessons from the Savannah Bananas Unpopular opinion: I don’t like baseball. At all. That said, I can’t wait to see the Savannah Bananas in action. If you haven’t heard of this minor league baseball team, they’re famous for breaking all the rules of traditional...Continue Reading

The popular central New Jersey wedding and social event destination is making data-driven decisions, maximizing its revenue potential, and connecting with guests in more strategic ways MARKHAM, Ontario, Nov. 5, 2024 — Maestro, the hotel industry’s leading Web Browser-based cloud and on-premises All-In-One property-management system, teamed with preeminent commercial strategy platform LodgIQ to improve operations,...Continue Reading

In the world of commercial strategy there are topics that often remain taboo. Yet it’s precisely these subjects that can spark healthy debate and lead to better ways of doing business if approached thoughtfully. Here’s a closer look at seven subjects you’re not supposed to talk about in commercial strategy. 1. The Real Cost of...Continue Reading

In the hotel industry, there’s been a significant shift—a shift that’s redefining how hotels approach revenue, sales, and marketing. It’s a movement towards a unified commercial strategy, where these traditionally siloed departments come together under a single leader. This trend isn’t just about restructuring; it’s about rethinking how we approach the business of hospitality. Heidi...Continue Reading

Revenue management in hotels has come a long way from the days of spreadsheets and closed-door meetings where numbers were discussed in isolation. Today, revenue management plays a crucial role in every aspect of a hotel’s commercial strategy. The modern hotel revenue manager works in commercial teams that encompass all areas of the organization –...Continue Reading

Imagine the year 2020: Hotels worldwide were poised to fully embrace the concept of a unified commercial strategy. The idea was simple—break down the silos between Sales, Revenue Management, and Marketing to create a seamless, data-driven approach to driving top-line revenue. It was an exciting vision, and many believed the industry was on the cusp...Continue Reading

Imagine being a hotel sales manager. A promising lead comes in, but instead of swiftly closing the deal, you find yourself bogged down by outdated processes. Your excitement wanes as you juggle multiple systems, negotiate with revenue managers, and manually crunch numbers. This isn’t just frustrating—it’s costly. The Problem: Inefficiency and Delays In the fast-paced...Continue Reading

LodgIQ and SalesAndCatering.com have entered into a new strategic partnership to integrate LodgIQ’s revolutionary artificial intelligence (AI) revenue management technology into SalesAndCatering’s award-winning group and event management platform, STS Cloud. Effective group revenue management is critical for hotels seeking to maximize revenue and profitability in today’s competitive marketplace. Both companies will work together to support...Continue Reading

In the dynamic world of hospitality, sales never sleep. Imagine a busy hotel sales office in the 1990s—isolated from revenue management and digital marketing. Each department operated in its own bubble, unaware of the bigger picture. This siloed approach often led to missed opportunities and inefficiencies. Fast-forward to today, and the landscape is evolving rapidly....Continue Reading