Resources

Resources

How can we help you?

We believe transparency is the key to understanding. Below, we have provided a list of questions we commonly receive and we do our best to answer them.

Can’t find what you’re looking for? Contact the LodgIQ team.

About LodgIQ

Is my data safe?

LodgIQ utilizes two high-security data centers which are under surveillance 24/7/365. Both centers have a full redundancy plan in place to eliminate any downtime. All critical transactions occur over a secure HTTPS protocol with industry-standard traffic encryption. For more specific information about how LodgIQ handles data, refer to LodgIQ Security Protocols or the LodgQ Privacy Policy.

Do you use sell hotel data to third parties?

We never sell the data of any hotel. LodgIQ’s demand indicators require the use of hotel data but we do not sell or otherwise distribute your property’s data to other companies or organizations.

What size hotels use LodgIQ?

Big or small, LodgIQ has a solution for all hotels. Hotels with well over a thousand keys and as few as 17 keys all use LodgIQ to make strategic pricing decisions. LodgIQ is built on a modular framework that can scale to any size property, and we offer lite versions of our product for smaller properties with fewer analytical needs.

Does it matter where my hotel is located?

Properties that most benefit from our market insights data are located in or near metropolitan and tourist markets. Location is not a factor in any other aspect of the technology.

How do I get started with LodgIQ?

For our full-featured LodgIQ RM product, click here to get the process started. Your dedicated account representative will reach out to begin the implementation process. If possible, please provide information regarding your property’s location and other systems you use. A PMS, CRS, or Channel Manager will be required for rate push options.

Is my PMS/CRS compatible with LodgIQ?

You can view a full list of our integrations here.

Can I use LodgIQ to manage multiple properties at once?

Yes, LodgIQ products allow the user to toggle between multiple properties via a simple dropdown menu within the application.

Is LodgIQ available in multiple languages and/or currencies?

Our technology is currently only available in English but other languages are scheduled for future development. That said, LodgIQ is compatible with most major currencies, and able to adapt depending on location.

About data analytics and machine learning

What is big data and where does it come from?

Big data comes from traditional sources like call centers, point-of-sale and financial transactions as well as digital sources like social channels and web applications.

What is small data?

Small data is data in a volume and format that makes it accessible, informative and actionable. Small data typically provides information that answers a specific question or addresses a specific problem.

How is data used to make recommendations for my hotel?

We start at the market level and then come down to neighborhood level and then to a specific property level. We combine features from history and recent trend data to forecast guest arrivals at market segment level. We then overlay extraneous data like events, flights and news to compute the impact. Based on these forecasts we conduct a convex optimization with constraints to generate pricing. We call this the Outside-In approach, which is LodgIQ’s core philosophy.

What is Data Analytics vs Data Science?

Data analytics is the process of identifying patterns and extracting insights from data through data analysis, predictive analysis, statistical analysis, and data mining. Predictive analysis is particularly useful for hospitality. Outcomes can be predicted based on historical data. Naturally, hotel data has a lot of variables, each carrying a different level of influence in determining outcomes.

Data science makes insights actionable by employing a variety of techniques drawn from mathematics, statistics, pattern recognition, probability models, machine learning, etc. Data scientists are responsible for cleansing, structuring and exploring data sets through the use of models and algorithms to drive better business decisions.

What is machine learning?

In its simplest form, machine learning gives computers the ability to learn from data sets without being programmed to do so. Data scientists build algorithms which are applied to sample data sets to train the computer on what to look for within live data sets. These algorithms learn from historical relationships and trends within the data to produce reliable, predictive analytics.

What is the margin of error in machine learning?

Accuracy Goals for Hotel Forecaster
DBAs 0-3: 3%
DBAs 7-30: 5%
DBAs 60-90: 10%

Accuracy Goals for Market Forecaster
DBAs 0-7: 2%
DBAs 8-30: 3%
DBAs 30-60: 5%
DBAs 60-90: 8%

What is user experience and why does it matter?

User experience is a principle of design that is solely-focused on how a user interacts with a platform. With a thorough understanding of user behavior, technology can be designed to simplify the paths users take to achieve their desired goals. A streamlined user experience reduces the number of clicks the user takes and ensures the technology is laid out in a logical, intuitive manner.

Will this technology replace the need for a revenue manager?

Absolutely not. Our goal is to empower our users to make strategic, well-informed business decisions. No matter your experience in revenue management, you are ultimately in the driver’s seat. LodgIQ simply elevates your ability to act on revenue opportunities in a simple manner, with optimal forecasting and room pricing.