Commercial Strategy Obsession

Here’s what you’ll learn:​

• Why marketing shouldn't be judged on ROAS.​
• How to navigate the love/hate relationship with OTAs.
• If revenue managers can be best friends with sales.

Here’s what you’ll learn:​

• The evolution of revenue management into a commercial role.​
• The growing importance of real-time data in making strategic decisions.
• How revenue managers can use AI to support both forecasting and pricing strategies.​
• The challenge and necessity of aligning key performance indicators (KPIs) across departments.​

Here’s what you’ll learn:​

• How to initiate commercial strategy in your organization.​
• Challenges in adoption.​
• Simplify with 3 KPIs.​
• Hurdles in understanding the value.​
• Chief Commercial role is critical.

Here’s what you’ll learn:​

• Evolution of revenue management into a commercial role.​
• Importance of persuasive skills for revenue managers in gaining buy-in.​
• The challenge of aligning KPIs.​ Role of AI in commercial strategy.

Here’s what you’ll learn:​

• Sales needs to adapt and elevate their skills.​
• The historical separation of sales from the other disciplines.​
• Importance of small, consistent training sessions.

Here’s what you’ll learn:​

• Challenges with collaboration.​
• Different ways of working together.​
• Importance of collaboration.​
• Foundational Elements of Collaboration.​
• Processes losses and gains.

Here’s what you’ll learn:​

• Tech and AI’s impact on commercial strategy implementation.​
• Collaboration and cross-training.​
• Leadership and adaptation.