making the case for data-driven revenue management

Making the case for data-driven RM

By | Blog | No Comments

  In this podcast, LodgIQ’s Fabian Bartnick sits down with Glenn Haussman, host of No Vacancy podcast, to make the case for data-driven revenue management. We ask one important question: Is revenue management via Excel spreadsheet alone still effective? We’ve spoken a lot about how buying behaviors and demand factors are evolving but let’s speak to the purely human element of…

Read More
Machine learning 401

Machine Learning 401

By | Blog | No Comments

Predictive and prescriptive analytics are the focus of Machine Learning 401. Here are Machine Learning 101, 201, and 301, in case you missed it. If you made it this far, congratulations. You’ve learned a lot, but here’s where it starts to get tricky. This is where predictive and prescriptive analytics come into focus, two areas in which modern revenue management trends are being redefined. If…

Read More
Machine learning 301

Machine Learning 301

By | Blog | No Comments

Analytics is the focus of Machine Learning 301. Here are Machine Learning 101 and 201, in case you missed it. Analytics are a valuable tool to finding new ways to generate more hotel revenue. But to fully impact hotel profit with technology, different types of analytics must be leveraged. Not all analytics are created equal, especially when it comes to ways to generate more hotel…

Read More
machine learning 201

Machine Learning 201

By | Blog | No Comments

In Machine Learning 201 we explore the role of data patterns in modern revenue management strategies. Here’s Machine Learning 101, in case you missed it. Patterns rule the world, but understanding them, and using them to our advantage was previously complicated, if not outright impossible. But modern revenue management trends are proving that all is revealed in patterns, which is helping…

Read More
Machine Learning 101

Machine Learning 101

By | Blog | No Comments

One of the biggest buzzwords of the modern age is “machine learning.” It certainly sounds cool and futuristic, but what is it, and how is it relevant to the hotelier’s life? We’ll answer that in this educational blog we’ve playfully named Machine Learning 101. Simply put, machine learning is the ability for a computer to examine giant swaths of data,…

Read More
finding relevance in big data part 2

Finding relevance in big data – Part 2

By | Blog | No Comments

  Welcome to Finding relevance in big data – Part 2. Listen to Part 1 here. How can hoteliers make big data work for them? Big data is a buzzword that has gotten plenty of mileage and for good reason. Hoteliers looking to maximize room rates can look no further than their destination’s incoming data. Through the use of machine learning…

Read More
Demand Factors influencing Pricing

Demand factors influencing pricing

By | Blog | No Comments

There’s one constant every business person understands; the law of supply and demand. In the hotel business, it’s the fundamental underpinning of how rooms are priced on any given night. But there is a catch, what the typical hotelier sees as demand is not an accurate bellwether of actual demand. It’s what we perceive demand to be, not what the…

Read More
finding relevance in big data

Finding relevance in big data – Part 1

By | Blog | No Comments

  Finding relevance in big data is a concern on the minds of many hoteliers. What should you act on? How do you, as a hotelier, determine what data has the biggest impact on pricing? In this series, we discuss how evolving buying behavior impacts the amount of data points to be considered and how each data point impacts intelligent rate recommendations. Have a…

Read More
hotel technology jargon

Hotel technology jargon overload!

By | Blog | No Comments

Sometimes, the hotel industry gets caught up speaking a language only experts appear to understand. Ever try talking to a person who is not in the hotel industry using industry buzzwords? For example: “Our hotel is experiencing a boost that’s helping us drive ADR to new highs, which is having an incredible effect on RevPAR.” For hotel industry professionals, that sort…

Read More