finding relevance in big data part 2

Finding relevance in big data – Part 2

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  Welcome to Finding relevance in big data – Part 2. Listen to Part 1 here. How can hoteliers make big data work for them? Big data is a buzzword that has gotten plenty of mileage and for good reason. Hoteliers looking to maximize room rates can look no further than their destination’s incoming data. Through the use of machine learning…

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Demand Factors influencing Pricing

Demand factors influencing pricing

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There’s one constant every business person understands; the law of supply and demand. In the hotel business, it’s the fundamental underpinning of how rooms are priced on any given night. But there is a catch, what the typical hotelier sees as demand is not an accurate bellwether of actual demand. It’s what we perceive demand to be, not what the…

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finding relevance in big data

Finding relevance in big data – Part 1

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  Finding relevance in big data is a concern on the minds of many hoteliers. What should you act on? How do you, as a hotelier, determine what data has the biggest impact on pricing? In this series, we discuss how evolving buying behavior impacts the amount of data points to be considered and how each data point impacts intelligent rate recommendations. Have a…

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hotel technology jargon

Hotel technology jargon overload!

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Sometimes, the hotel industry gets caught up speaking a language only experts appear to understand. Ever try talking to a person who is not in the hotel industry using industry buzzwords? For example: “Our hotel is experiencing a boost that’s helping us drive ADR to new highs, which is having an incredible effect on RevPAR.” For hotel industry professionals, that sort…

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Skift top travel startups 2017

Skift’s Top Travel Startups to Watch in 2017

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LodgIQ was recently named as one of 17 top travel startups for 2017 by Skift (Repost of the original article with permission from Skift).  This list is Skift’s first attempt at spotlighting the most impressive new or little-known travel startups worldwide. (It’s also our first shot at trolling Silicon Valley.) We are drawing on the knowledge we have gained through…

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UK hotel markets

UK hotel market thrives on weaker pound

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We were in Berlin recently for IHIF, the premier annual European hospitality financial conference. The event, a gathering place for 2,000 hospitality leaders, is where top executives meet each year to share ideas and make deals that will affect the global hotel industry for the next year. This year, one of the major conversations focused on Brexit – the UK’s…

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Forecasting and pricing are forever linked. Here’s why.

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Deciphering the perfect revenue optimization formula is an ever more challenging feat. Shifting reservation channels and morphing consumer booking patterns continually conspire to make the right revenue mix a moving target. Additionally, customers no longer have static needs. They have different priorities per trip – meaning during each excursion, they’re more apt to be seduced by a different price, which…

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Disruption center stage at Business Travel Show 2017

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Written by Glenn Haussman for LodgIQ. In London last week, the Business Travel Show became the focal point of the travel buyer community. The event featured more than 2,000 attendees, each of whom are charged with travel purchasing decisions for the road warriors within their respective companies. As LodgIQ is a company dedicated to helping hoteliers reinvent revenue management we…

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HSMAI Announces Americas Board of Directors and Executive Committee for 2017

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LodgIQ proudly announces that our CEO Ravneet Bhandari has joined HSMAI’s Americas Board of Directors for 2017. Text from the press release via PRweb, authored by Andy Schwarz of HSMAI, is below. The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce its 2017 Americas Board of Directors, Executive Committee, and Expert Communities Chairs. The HSMAI board consists of…

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